GLENDALE INFINITI
LOGO | VISUAL IDENTITY
Glendale Infiniti, a luxury car dealership nestled in the heart of Glendale, California, sought a new brand identity to distinguish itself in a saturated market. Being one among several dealerships within a 10-block radius, the client felt that they needed to elevate their brand presence to break away from the competition.
The Brief: Create a visual mark that not only embodies the sophistication of the Infiniti brand but also leaves a lasting impression on potential customers as they search for a new vehicle.
My Approach: I began with the dealership's manufacturer, Infiniti. I designed a custom letter 'g' combined with a Mobius strip–a symbol synonymous with infinity. This powerful visual element paired with minimalist and sophisticated aesthetic proved to be a unique solution for the luxury dealer.
Audio Credit: Nathan "Chops" Eby
![Glendale Infiniti Logos](https://static.wixstatic.com/media/b26f50_17cc66a77c454c9bb78fc93fa499c9da~mv2.png/v1/fill/w_925,h_458,al_c,q_95,enc_auto/GLEN-Logo.png)
![Glendale Laptop Mock](https://static.wixstatic.com/media/b26f50_23bbcc532e6e4348b7c85b16eec76e78~mv2.png/v1/crop/x_416,y_784,w_1819,h_1042/fill/w_925,h_530,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Laptop_Mockup.png)