For three consecutive years, I served as the designer for the annual "Mitch Brown Cabin Palooza Retreat." This unique event, characterized by its offbeat nature, provided me with an opportunity to unleash my creativity. 

 

The Brief: Create a brand identity that embodies the essence of the event founder and the spirit of the event. A note from the client: "Run wild with it."

 

My Approach: Conducting thorough research on the event and its founder, Mitch Brown, I discovered that Mitch often went by the nickname "Moon Dog". To bring this persona to life, I integrated a striking visual—a wolf howling at the moon—into the design. This iconic image not only paid homage to "Moon Dog" but also set the tone for the event's celebratory atmosphere.

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I selected a vibrant color palette, bold typography, and an overall loud aesthetic. My intention was to mirror the energy of the Cabin Palooza Retreat, ensuring that the design elements resonated with the event's attendees.

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Free of boundaries, I truly "ran wild" with this project, leading to an unforgettable experience and a satisfied client.