VISUAL IDENTITY

Oppidan is a property development company headquartered in Minnesota. With 30 years of history, the company recently experienced substantial growth nationwide within a relatively short timeframe. The rapid growth revealed the need to enhance the brand's visual identity to build trust and credibility with clients. I was brought on board to expand and elevate the existing brand into a more comprehensive visual identity that reflected the company's professionalism and strong core values. 

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I enhanced the typography and imagery, refined the color palette, crafted elegant animations, and transformed all marketing collateral with a subdued, professional look and feel. I applied this approach to all touch points, including the company website, social media, print and digital ads, slide decks, email signatures, promotional materials, and more.